Pasadena Humane and Hill’s Pet Nutrition are joining forces to raise awareness about the importance of ending pet homelessness with a float in the 2024 Rose Parade® on New Year’s Day in Pasadena.
“Feed the Love” is a 55-ft float that celebrates the relationship between pets and their people, while encouraging shelter pet adoption and recognizing the role that science-led nutrition plays in helping them be healthy, happy and more adoptable.
“Feed the Love” will be built by Artistic Entertainment Services and will showcase the joys of welcoming a pet into your home. From kittens playing underneath a cat tree to a hungry dog eagerly awaiting a bowl of nutritious food while sporting an “Adopt Me” bandana, the float will show what it’s like to give shelter pets a warm welcome home.
Hill’s Pet Nutrition
Founded 75 years ago with an unwavering commitment to science-led pet nutrition, Hill’s Pet Nutrition is on a mission to help enrich and lengthen the special relationships between people and their pets. Hill’s is dedicated to pioneering research for dogs and cats using a scientific understanding of their specific needs. As a leading veterinarian recommended pet food brand, knowledge is our first ingredient with 220+ veterinarians, PhD nutritionists and food scientists working to develop breakthrough innovations in pet health. Hill’s Prescription Diet therapeutic nutrition plus our everyday wellness product line, Hill’s Science Diet, are sold at vet clinics and pet specialty retailers worldwide.
Founded in 2002, the Hill’s Food, Shelter and Love program has provided more than $300 million dollars worth of food to more than 1,000 shelters, helping support more than 14 million pet shelter pet adoptions.
Pasadena Humane and Hill’s Pet Nutrition partnered with the Los Angeles College of Music (LACM) to create an original song to accompany our float down the parade route. Student and alumni musicians had the opportunity to compose an original song based on the float’s themes for consideration.
“Feed the Love” by Pasadena-based musician and LACM student Ella Beyer was selected as the winner. The original song will be fully produced by the college and donated for use in the parade. The lyrics touch on the themes of pet adoption, the human-animal bond, and the love and joy pets bring to our lives.
Ella’s lyrics were inspired by her love for helping animals. Her family has always adopted from shelters and rescues, where she also volunteered as a child. Ella wanted to write a song that was upbeat and positive, inspiring listeners to sing along and share the important message of helping animals in need.
Ella Beyer is a 20-year-old singer-songwriter inspired by experience, emotion, and the art of those who came before her. Moved by artists like Carole King, The Beatles, Joni Mitchell, and Phoebe Bridgers, Ella’s music fuses smart, relatable lyrics and unforgettable pop hooks to explore the depths, the risks, the wounds, the healing. Ella’s honey voice and optimism, in contrast with her genuine realism, are her spirit trademarks. On indie label Winding Way Records, she has released 7 singles, garnering over 200,000 streams on Spotify. Her pandemic-inspired song “Six Feet” was featured with an interview and live performance on KTLA Weekend Morning News and CBS networks.
A Pasadena resident, Ella attends Los Angeles College of Music in Pasadena as a Songwriting major. She has been featured in Pasadena Weekly, Voyage LA, and Shout Out LA. Ella has been writing songs and performing shows since she was 10, and is now a dynamic, solid performer, gigging at Southern California venues including Hotel Cafe, House of Blues, The Coach House, Old Towne Pub, La Grande Orange, Stone Brewery, The Mint, the Alex Theater, Montrose Harvest Market, Orange County Fair, and Santa Barbara County Fair.
Pasadena Humane’s association with the Rose Parade is almost as old as our organization itself. In 1910, our “Animal Ambulance” rode in the parade, and five years later, we took home third place in the historical floats section for a four-horse team.
A historic photo of the 1926 Rose Parade shows a Pasadena Humane float moving down Colorado Boulevard with thousands of spectators crowded on the nearby sidewalk and street. The float was donated by actor Hobart Bosworth and featured a white horse symbolizing purity.
Aside from having floats and vehicles in the parade, Pasadena Humane has provided services for the parade’s equine and other animal participants for decades.
Pasadena Humane’s last float in the Rose Parade was in 2003, co-sponsored by Nutro Pet Food. The float featured large images made of flowers and natural materials highlighting the organization’s past and present. One of the images features Pasadena Humane’s longest-serving employee and 2023 float rider Lt. Nemesio Arteaga. He is depicted wearing an animal control officer uniform, holding a dog rescued out in the community.
Behind the Roses: Float Preview Party
Immerse yourself in the magic of the Rose Parade at this exclusive event just for friends of Pasadena Humane. Join us at Rosemont Pavilion on December 28 for Behind the Roses: Float Preview Party. Watch the Pasadena Humane float come to life right in front of your eyes as you tour the ground level of the float barn, savor a festive lunch with specialty cocktails, and enjoy the opportunity to help decorate our float! This is a once-in-a-lifetime opportunity and space is limited so please secure your spot today.
VIP Rose Parade Viewing Party
Join us on January 1 at 8 a.m. to watch the Pasadena Humane float cruise down Colorado Boulevard from the magnificent Rose Parade Suite & Terrace at the Pasadena Hotel & Pool. Tickets include parking, a sumptuous breakfast buffet and bar, and commemorative Rose Parade swag. Space is limited. Secure your spot today!
FloatFest: A Rose Parade Showcase
Appreciate the creativity and detail of the Rose Parade floats up close as they’re parked along Sierra Madre and Washington Boulevards on January 1 and 2. Stop by Pasadena Humane’s booth for giveaways! Purchase your tickets today.
626.792.7151 ext. 113
Hill’s Pet Nutrition