2024 Rose Parade

Help End Pet Homelessness

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135th Rose Parade

Pasadena Humane and Hill’s Pet Nutrition are joining forces to raise awareness about the importance of ending pet homelessness with a float in the 2024 Rose Parade^® on New Year’s Day in Pasadena.

Feed The Love

“Feed the Love” is a 55-ft float that celebrates the relationship between pets and their people, while encouraging shelter pet adoption and recognizing the role that science-led nutrition plays in helping them be healthy, happy and more adoptable.

“Feed the Love” will be built by Artistic Entertainment Services and will showcase the joys of welcoming a pet into your home. From kittens playing underneath a cat tree to a hungry dog eagerly awaiting a bowl of nutritious food while sporting an “Adopt Me” bandana, the float will show what it’s like to give shelter pets a warm welcome home.

Meet Lua:

Adoptable dog Lua has been selected as one of our featured canine riders to represent Pasadena Humane in the Rose Parade this year. Along with the other dogs on our float, who were all adopted from shelters or rescues, Lua will be an ambassador for shelter dogs all across the country who are still waiting for their forever homes.

Meet Our Sponsor:

Hill’s Pet Nutrition

Hill’s Pet Nutrition & Pasadena Humane have partnered for years to feed Hill’s science-led nutrition to shelter pets.

Since 2002, Hill’s Pet Nutrition has had an unwavering commitment to helping make shelter pets healthy, happy and more adoptable by partnering with thousands of shelters nationwide (including Pasadena Humane) to provide science-led nutrition for shelters through the Hill’s Food, Shelter and Love Program.

Through this partnership, Pasadena Humane feeds reduced-cost Hill’s Science Diet to all the healthy dogs and cats in their care. Any pets with special medical needs are fed Hill’s Prescription Diet. Since partnering with Hill’s in 2011, Pasadena Humane has helped 53,000 dogs and cats find loving families.

Hill’s Pet Nutrition believes in the powerful combination of science-based nutrition and the loving care that shelters provide to help get homeless pets ready to go home for good.

On New Year’s Day, Drs. Vernard Hodges and Terrence Ferguson, stars of Nat Geo Wild’s “Critter Fixers: Country Vets” and two Tuskegee University College of Veterinary Medicine students will join Hill’s and Pasadena Humane on its entry in the 2024 Rose Parade®. The float called “Feed The Love” will celebrate the relationship between pets and the people who care for them, while also encouraging people to consider pet ownership and adopting from a shelter.

For more information, visit hillspet.com or hillspet.com/shelter.

Our Riders

Float Music

Pasadena Humane and Hill’s Pet Nutrition partnered with the Los Angeles College of Music (LACM) to create an original song to accompany our float down the parade route. Student and alumni musicians had the opportunity to compose an original song based on the float’s themes for consideration.

“Feed the Love” by Pasadena-based musician and LACM student Ella Beyer was selected as the winner. The original song will be fully produced by the college and donated for use in the parade. The lyrics touch on the themes of pet adoption, the human-animal bond, and the love and joy pets bring to our lives.

Ella’s lyrics were inspired by her love for helping animals. Her family has always adopted from shelters and rescues, where she also volunteered as a child. Ella wanted to write a song that was upbeat and positive, inspiring listeners to sing along and share the important message of helping animals in need.

Listen to the song here.

About Ella Beyer

Ella Beyer is a 20-year-old singer-songwriter inspired by experience, emotion, and the art of those who came before her. Moved by artists like Carole King, The Beatles, Joni Mitchell, and Phoebe Bridgers, Ella’s music fuses smart, relatable lyrics and unforgettable pop hooks to explore the depths, the risks, the wounds, the healing. Ella’s honey voice and optimism, in contrast with her genuine realism, are her spirit trademarks. On indie label Winding Way Records, she has released 7 singles, garnering over 200,000 streams on Spotify. Her pandemic-inspired song “Six Feet” was featured with an interview and live performance on KTLA Weekend Morning News and CBS networks.

A Pasadena resident, Ella attends Los Angeles College of Music in Pasadena as a Songwriting major. She has been featured in Pasadena Weekly, Voyage LA, and Shout Out LA. Ella has been writing songs and performing shows since she was 10, and is now a dynamic, solid performer, gigging at Southern California venues including Hotel Cafe, House of Blues, The Coach House, Old Towne Pub, La Grande Orange, Stone Brewery, The Mint, the Alex Theater, Montrose Harvest Market, Orange County Fair, and Santa Barbara County Fair.

Pasadena Humane & The Rose Parade: A Brief History

Photo Caption: Pasadena Humane Society Float in 1926 Rose Parade | Photo credit: University of Southern California Libraries and California Historical Society

Pasadena Humane’s association with the Rose Parade is almost as old as our organization itself. In 1910, our “Animal Ambulance” rode in the parade, and five years later, we took home third place in the historical floats section for a four-horse team.

A historic photo of the 1926 Rose Parade shows a Pasadena Humane float moving down Colorado Boulevard with thousands of spectators crowded on the nearby sidewalk and street. The float was donated by actor Hobart Bosworth and featured a white horse symbolizing purity.

Aside from having floats and vehicles in the parade, Pasadena Humane has provided services for the parade’s equine and other animal participants for decades.

Pasadena Humane’s last float in the Rose Parade was in 2003, co-sponsored by Nutro Pet Food. The float featured large images made of flowers and natural materials highlighting the organization’s past and present. One of the images features Pasadena Humane’s longest-serving employee and 2023 float rider Lt. Nemesio Arteaga. He is depicted wearing an animal control officer uniform, holding a dog rescued out in the community.

Events

Behind the Roses: Float Preview Party

Immerse yourself in the magic of the Rose Parade at this exclusive event just for friends of Pasadena Humane. Join us at Rosemont Pavilion on December 28 for Behind the Roses: Float Preview Party. Watch the Pasadena Humane float come to life right in front of your eyes as you tour the ground level of the float barn, savor a festive lunch with specialty cocktails, and enjoy the opportunity to help decorate our float! This is a once-in-a-lifetime opportunity and space is limited so please secure your spot today.

VIP Rose Parade Viewing Party

Join us on January 1 at 8 a.m. to watch the Pasadena Humane float cruise down Colorado Boulevard from the magnificent Rose Parade Suite & Terrace at the Pasadena Hotel & Pool. Tickets include parking, a sumptuous breakfast buffet and bar, and commemorative Rose Parade swag. Space is limited. Secure your spot today!

FloatFest: A Rose Parade Showcase

Appreciate the creativity and detail of the Rose Parade floats up close as they’re parked along Sierra Madre and Washington Boulevards on January 1 and 2. Stop by Pasadena Humane’s booth for giveaways! Purchase your tickets today.

Media Contacts

Pasadena Humane
Kevin McManus
626.792.7151 ext. 113
media@pasadenahumane.org

Hill’s Pet Nutrition
Kelsey Rockey
913.956.9959
kelsey_rockey@hillspet.com

Stay in Touch

For latest Rose Parade updates follow us @pasadenahumane and sign up for our e-newsletter.

Questions? Contact us at media@pasadenahumane.org