2025 Rose Parade

Help End Pet Homelessness

Welcome Home

Pasadena Humane and Hill’s Pet Nutrition are teaming up for the second consecutive year to raise awareness about pet adoption with our “Welcome Home” float at the 2025 Rose Parade® presented by Honda on New Year’s Day.

The “Welcome Home” float, built by Artistic Entertainment Services (AES), celebrates the joy and companionship pets bring to our lives while highlighting the life-saving power of adoption. Every dog and cat featured on the float has been adopted from Pasadena Humane with support from Hill’s Food, Shelter & Love Program.

Rose Parade float
Volunteer decorating

Help Decorate Our Float

We’re recruiting volunteers for the incredible opportunity to help decorate our stunning float. This is your chance to be a part of the Rose Parade magic and showcase your creativity while supporting a great cause. Join us as we bring our float to life with vibrant colors, flowers, and a whole lot of heart! Sign up now to be part of this special tradition.

Use password “catsndogs” to access the sign up page.

Animal Stories

Our float depicts a joyful “Best Day Ever” adoption scene, with pets celebrating their new homes. Click on the photos below to learn more about each pet represented on this year’s “Welcome Home” float.

Meet Our Sponsor:

Hill’s Pet Nutrition

Hill’s Pet Nutrition & Pasadena Humane have partnered for years to feed Hill’s science-led nutrition to shelter pets.

Since 2002, Hill’s Pet Nutrition has had an unwavering commitment to helping make shelter pets healthy, happy and more adoptable by partnering with thousands of shelters nationwide (including Pasadena Humane) to provide science-led nutrition for shelters through the Hill’s Food, Shelter and Love Program.

Through this partnership, Pasadena Humane feeds reduced-cost Hill’s Science Diet to all the healthy dogs and cats in their care. Any pets with special medical needs are fed Hill’s Prescription Diet. Since partnering with the Hill’s Food, Shelter and Love Program in 2012, Pasadena Humane has provided safe shelter, nutritious food and lifesaving care for 70,000 dogs and cats in need.

Hill’s Pet Nutrition believes in the powerful combination of science-based nutrition and the loving care that shelters provide to help get homeless pets ready to go home for good.

For more information, visit hillspet.com or hillspet.com/shelter.

Pasadena Humane & The Rose Parade: A Brief History

Photo Caption: Pasadena Humane Society Float in 1926 Rose Parade | Photo credit: University of Southern California Libraries and California Historical Society

Pasadena Humane’s association with the Rose Parade is almost as old as our organization itself. In 1910, our “Animal Ambulance” rode in the parade, and five years later, we took home third place in the historical floats section for a four-horse team.

A historic photo of the 1926 Rose Parade shows a Pasadena Humane float moving down Colorado Boulevard with thousands of spectators crowded on the nearby sidewalk and street. The float was donated by actor Hobart Bosworth and featured a white horse symbolizing purity.

In 2003, Pasadena Humane’s,co-sponsored by Nutro Pet Food, featured large images made of flowers and natural materials highlighting the organization’s past and present. One of the images features Pasadena Humane’s longest-serving employee and 2023 float rider Lt. Nemesio Arteaga. He is depicted wearing an animal control officer uniform, holding a dog rescued out in the community.

After a 20-year break, Pasadena Humane returned to the Rose Parade in 2024, with a float sponsored by Hill’s Pet Nutrition. “Feed the Love,” designed by AES, won the Director’s Award for most outstanding artistic design and use of floral and non-floral materials. This year, our “Welcome Home” float continues the tradition of showcasing the profound impact of adoption and the role science-led pet nutrition plays in helping pets be happy and healthy, and in return, more adoptable.

Aside from having floats and vehicles in the parade, Pasadena Humane has provided services for the parade’s equine and other animal participants for decades.

Events

VIP Rose Parade Viewing Party

Join us on January 1 at 8 a.m. to watch the Pasadena Humane float cruise down Colorado Boulevard from the magnificent Rose Parade Suite & Terrace at the Pasadena Hotel & Pool. Tickets include parking, a sumptuous breakfast buffet and bar, and commemorative Rose Parade swag. Space is limited. Secure your spot today!

FloatFest: A Rose Parade Showcase

Appreciate the creativity and detail of the Rose Parade floats up close as they’re parked along Sierra Madre and Washington Boulevards on January 1, 2 and 3. Purchase your tickets today.

Stay in Touch

For latest Rose Parade updates follow us @pasadenahumane and sign up for our e-newsletter.

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Questions? Contact us at media@pasadenahumane.org