PASADENA, Calif. (September 29, 2025) — October is National Animal Safety & Protection Month, and Pasadena Humane is honoring the occasion with a special promotion in partnership with DocuPet. From October 6 to October 12, pet owners can receive a free designer license tag upgrade while also learning simple, effective ways to keep their pets safe year-round. 

The free licensing tag upgrade is available online during the weeklong campaign with promo code PHFREETAG at checkout. Residents within Pasadena Humane’s licensing service area who license, plan to license, or renew their pet license are eligible for the offer. 

Licensing is one of the most effective ways to protect pets. Not only does it demonstrate compliance with local regulations, but it also provides a direct link back to an owner if a pet becomes lost. Paired with a stylish designer tag, licensing combines safety with peace of mind. 

In addition to licensing, Pasadena Humane reminds pet owners that a few simple steps can go a long way in keeping animals safe: 

• Update your pet’s ID tags with current phone numbers and contact information for a higher chance of reunion.
• Microchip your pet as a permanent safeguard in case tags are lost or removed.
• Schedule regular veterinary visits to support long-term health and early detection of medical issues. 

Pasadena Humane encourages all pet owners to take advantage of this limited-time opportunity to combine style with safety, and to keep pets protected not just this month, but all year long. To redeem your pet’s free designer license tag today, visit pasadenahumane.docupet.com. Additional information on licensing can be found at pasadenahumane.org/services/licensing.