Does your pet have what it takes to be Pasadena Humane’s Next Top Model? Pasadena Humane’s annual calendar contest opens for submissions on June 1. Pet parents are encouraged to submit their pets’ best photo for the contest. Twelve lucky pet parents will have their fur babies adorn the pages of the 2025 Pasadena Humane calendar.  

Winners will be decided by popular vote. Pets can be entered into one of three categories: dogs, cats and “other pets.” The three top vote-getters in each category will be the featured photo for one month of the 2025 calendar. Three “Judge’s Choice” pets will round out the remaining months, so every pet entered has a chance at fame. Shelter officials expect the competition to be fierce- the 2024 contest featured 192 entries and the top vote-getter cat, Federer, received over 7,000 votes. The competition raised nearly $40,000 for pets in the community. 

“Our annual calendar contest is one of our favorite fundraisers,” says Dia DuVernet, Pasadena Humane’s President and CEO. “There are so many adorable pets and amazing photos. The best part is that it all benefits the pets in our care. It’s truly a win/win.”   

The 2025 calendar is powered by Petco Love, a national nonprofit leading change for pets by harnessing the power of love to make communities and pet families closer, stronger, and healthier. Their $10,000 calendar sponsorship will support Pasadena Humane’s programs and services for pets in the Greater Los Angeles area. 

Since its founding in 1999, Petco Love has invested nearly $400 million in adoption and other lifesaving efforts. And Petco Love helps find loving homes for pets in partnership with Petco and more than 4,000 organizations — like ours — across North America, with 6.8 million pets adopted and counting. 

“Our investment in Pasadena Humane is part of more than $15M in investments recently announced by Petco Love to power local organizations across the country as part of our commitment to create a future in which no pet is unnecessarily euthanized,” said Susanne Kogut, president of Petco Love. “Our local investments are only part of our strategy to empower animal lovers to drive lifesaving change right alongside us. We launched Petco Love Lost, a national lost and found database that uses patented image-recognition technology to simplify the search for lost pets.” 

The 2025 calendar photo contest will open for submissions and voting from June 1 – June 30. There is a $25 entry fee for each photo, and members of the public can cast votes for $1 per vote. Enter your pet and vote online at