Pasadena Humane Joins LA Lost Pets Coalition

Pasadena Humane Teams Up with Petco Love Lost and 20 Animal Shelters in LA Area for First of Its Kind Partnership to Reunite Lost and Found Pets
The LA Lost Pet Coalition Launches Ahead of Busy 4th of July Holiday 

PASADENA, Calif. (June 26, 2023) – Just in time for the July 4th holiday, Pasadena Humane teams up with Petco Love Lost and 20 Los Angeles area animal shelters to reunite lost pets with their families and free up space in the region’s overcrowded shelters by preventing lost pets from entering shelters and sending them home more quickly if they do.

“Imagine losing your pet scared from the July 4th fireworks. Panic sets in as you begin your search, only to find out that the process to find them can be complicated. You’re told you should visit all area animal shelters, post on a multitude of social media sites and lost and found pages, update microchip information, and post flyers around town. It is overwhelming for a pet parent desperate to find their lost pet,” explains Petco Love COO Abbie Moore. “It is simply time for a better system to reunite lost pets.”

The LA Lost Pet Coalition is rallying for change by uniting 20 shelters to focus on one main search tool, Petco Love Lost. Petco Love Lost, the nation’s largest nonprofit lost and found pet database, utilizes patented image-recognition technology, and includes pets from nearly every animal shelter in the Los Angeles area, privately reported lost and found pets, and even pets posted on social media.

“We are thrilled to be part of a Los Angeles-wide effort to help lost pets find their way back home,” said Dia DuVernet, President & CEO of Pasadena Humane. “The LA Lost Pet Coalition is launching during a critical time as more pets go missing on the Fourth of July than any other day of the year. By using Petco Love Lost, we hope to reunite more lost pets with their families.”

The LA Lost Pet Coalition is a joint effort between Petco Love, LA Animal Services, Los Angeles County Department of Animal Care & Control, Pasadena Humane, Riverside County Department of Animal Services, Southeast Area Animal Control Authority (SEAACA), Burbank Animal Control, and Long Beach Animal Care Services. Coalition members urge pet parents to report and search for lost and found pets on Petco Love Lost. Pet parents can also take proactive measures and register their pets on in case their pet goes missing.

“By using one central database for lost and found pet reports on, instead of a mile-long checklist of actions, we’ll reunite the maximum number of pets. I like to say, ‘If they all go in, they all go home!’” said Moore.


To celebrate the partnership, Petco Love Lost will also give all Los Angeles-area pet parents who file a lost or found pet report between July 1st and 5th a free targeted Facebook ad.

Estimates suggest one in three pets goes missing in their lifetime, 10 million every year, and many never return home. You can make sure your pet’s profile is up to date on Petco Love Lost to help find your pet as soon as possible if they go missing. Community members can also help other families reunite with their pets by checking lost pets in their area here,